• Amazon released its holiday wish list on September 5, featuring the top 100 toys kids will likely want this holiday season.
  • It further broke it down to a list of the 25 must-have toys.
  • The list includes best-selling toys and games that are expected to be popular as gift-giving season rolls around.
  • Characters from Marvel, Star Wars, and Harry Potter are prominently featured on the list. Some toys are exclusive to Amazon.
  • Visit Business Insider’s homepage for more stories.

It might only be September, but the holiday season is upon us.

Luckily, Amazon is prepared.

The e-commerce giant just revealed its Holiday Toy List, a showcase of the 100 best-selling toys that parents should keep their eyes when it comes time to buying gifts, from Lego sets to bicycles. Some toys are exclusive to Amazon and some have not yet been released for sale.

Read more: Walmart says these will be the 48 toys every kid wants this holiday season

"We are excited to reveal the top picks of our Amazon 2019 Holiday Toy List, our best list yet," Anne Carrihill, category leader of Toys & Games for Amazon, said in a statement posted on the retailer's website. "Our Top 100 toys and games has been carefully curated by a team of experts to highlight the newest, best-selling and most-talked-about toys. This year's list features more Amazon exclusive toys and games than ever before."

Here are the top 25 toys that Amazon says kids will likely want the most:


1. Lego Harry Potter and the Goblet of Fire Hogwarts Clock Tower

Foto: sourceAmazon

Price: $89.99


2. L.O.L. Surprise! O.M.G. Swag Fashion Doll with 20 Surprises

Foto: sourceAmazon

Price: $26.99


3. Melissa & Doug Top and Bake Wooden Pizza Counter Play Food Set

Foto: sourceAmazon

Price: $41.35


4. Fisher-Price Wonder Makers Design System Build Around Town Starter Kit

Foto: sourceAmazon

Price: $38.00 Amazon exclusive


5. Radio Flyer Classic Red Dual Deck Tricycle

Foto: sourceAmazon

Price: $69.99


6. Lego Star Wars Boost Droid Commander

Foto: sourceAmazon

Price: $199.99


7. Play-Doh Modeling Compound 36-Pack Case of Colors

Foto: sourceAmazon

Price: $24.99 Amazon exclusive


8. Blinger Deluxe Set, Radiance Collection

Foto: sourceAmazon

Price: $24.99 Amazon exclusive


9. Avengers Marvel Legends Series Endgame Power Gauntlet Articulated Electronic Fist

Foto: sourceAmazon

Price: $80.68


10. Poopsie Rainbow Surprise Dolls – Rainbow Dream Or Pixie Rose

Foto: sourceAmazon

Price: $49.94


11. PJ Masks seeker with lights

Foto: sourceAmazon

Price: $59.97


12. Treasure X Aliens - Dissection Kit with Slime, Action Figure, and Treasure

Foto: sourceAmazon

Price: $14.92


13. Lego Friends Rescue Mission Boat

Foto: sourceAmazon

Price: $89.99


14. Osmo Little Genius Starter Kit for iPad

Foto: sourceAmazon

Price: $79.99


15. Sesame Street Love to Hug Elmo Talking, Singing, Hugging Plush Toy

Foto: sourceAmazon

Price: $29.82


16. Hot Wheels id Smart Track Kit

Foto: sourceAmazon

Price: $179.99


17. Lego Hidden Side Newbury Haunted High School

Foto: sourceAmazon

Price: $129.95


18. WowWee Pinkfong Baby Shark Official Song Puppet with Tempo Control

Foto: sourceAmazon

Price: $19.97


19. Lego Marvel Avengers: Avengers Ultimate Quinjet

Foto: sourceAmazon

Price: $79.99


20. Pokémon Electronic & Interactive My Partner Pikachu

Foto: sourceAmazon

Price: $19.97


21. Lego Harry Potter Hogwarts Castle

Foto: sourceAmazon

Price: $399.95


22. Imaginext Fisher-Price DC Super Friends Transforming Batmobile

Foto: sourceAmazon

Price: $79.97


23. Paw Patrol, Super Paws, 2-in-1 Transforming Mighty Pups Jet Command Center

Foto: sourceAmazon

Price: $59.97


24. Furreal Plum, The Curious Panda Bear Cub Interactive Plush Toy

Foto: sourceAmazon

Price: $99.99 Amazon exclusive


25 Funko Pop! Funkoverse Strategy Game: Harry Potter

Foto: sourceAmazon

Price: $39.99